The World Urban Campaign is a global partnership designed to promote a positive vision for sustainable urbanization and prioritize the urban agenda at the highest level in development policies. Its mission is to achieve these objectives by engaging and mobilizing partners around the world and from every walk of life. The essence of the World Urban Campaign: engaging the public at large, civil society, the business sector, the research community, and governments in a global movement that elevates the urban agenda through a positive vision and an understanding of the tremendous benefits cities can bring to future generations.